Question: Identify Marketing issues or problems of a company, for Example Target. Based on the current situation of the company that you analyzed, select and prioritize the issues that the company should address in its new 12-month term marketing plan. Based on the selected issues regarding the current situation of the company you have analyzed, clearly, state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues. State and justify which segment(s) you intend to and how will you position the product/service for the target market(s)?n the basis of your knowledge to this point of the marketing mix elements, reflect on the overall approach to the marketing mix. Outline the elements and tools that would be best used and the links and/or independence between the marketing mix elements in your plan. Clear discussion of how you see your marketing plan will assist the company. How should it be used both tactically and strategically by the company?
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