Essay Topic: – ‘Caught up in the race for operational effectiveness, many managers simply do not understand the need to have a strategy’. Do you agree or disagree with this statement by Porter (1996)?Essay StructureWe will discuss in class, and I have uploaded to Moodle, PowerPoint information on what to include in your essay. Please refer to this resource.Format:Use Arial font, 11/12pt font size, 1.15 – 1.5 line spacing. You may use headings to structure your essay and guide the reader.Instructions:1. Your discussion should include the various line strategies involved in strategic management and their inclusion into a firm’s overall strategic plan.2. Support your ideas with examples from MikesBikes AND/OR examples from current or previous work experience.Word count: 1500 – 2000 wordsWeighting: 20%Deadline: Thursday 5 November 2018. Submit through turnitin prior to handing in a hardcopy to Nancy’s assignment box before 5pm.Support websites: Writinghttp://www.learnhigher.ac.uk/writing-for-university/report-writing/how-do-i-critically-analyse-my-findings/http://owll.massey.ac.nz/assignment-types/what-is-a-report.phphttp://owll.massey.ac.nz/assignment-types/business-report-structure.phpGroupworkhttp://www.learnhigher.ac.uk/working-with-others/http://www.learnhigher.ac.uk/working-with-others/group-work-working-with-others/making-group-work-work/
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