Identify the importance of social media marketing and its impact on businesses
Analyze the reasons for companies to utilize social media marketing as an important method of attracting more customers
Evaluate the impact of social media marketing on the growth, profitability and brand image of a company
Evaluate the social media extent and how it helps in consumer decision making process
Evaluate and suggest strategies for businesses to meet the expectations of customers by use social media marketing
1. Research Questions
The research questions are as follows-
How can businesses benefit from use of social media marketing?
What are the different ways in which social media marketing influences consumer buying process?
What are the different ways social media platforms used by companies to reach its target market?
What impact does an enhanced strategy of social media has on a company’s brand impact and profitability?
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